How to Find New Trends in 2024 (Before It’s Too Late)

Introduction

Trends on social media platforms are constantly evolving as new topics, hashtags, and ideas gain popularity. 

By keeping an eye on upcoming trends and exploring how you can contribute quality content related to those trends, you have an opportunity to expand your audience and engage new followers.

But how to find new trends?

Let’s break down the process of identifying trends before they explode, evaluating which ones align with your niche or business goals, and leveraging those trends to grow your social platforms efficiently.
How to Find New Trends in 2024 (Before It's Too Late) - Blog post at RushTechHub.com

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Table of Contents

In This Post

How to Find New Trends?

A few tools and resources can help uncover trends that are starting to gain traction but haven’t fully taken off yet, here’s my pick:

Best for Entrepreneurs, Marketers, and Content Creators

Homepage of Exploding topics, a tool that lets you find a new trend before it's too late

Exploding Topics is a powerful tool that acts as a fortune teller for those looking to stay ahead of the curve in identifying emerging market trends, popular topics, and business ideas before they hit the mainstream. 

It’s perfect for small business owners, content creators, and investors, offering a peek into future trends and enabling them to make strategic decisions, develop innovative products, and create captivating content.

User Experience

Navigating through Exploding Topics is simple, thanks to its user-friendly dashboard. I like how you need two or three clicks to find the information you need: just find a category and a timeframe, and you are ready to dig! 

It presents a digest format of explosive topics from various industries, regions, and timeframes, allowing users to gain insights quickly and efficiently. 

Even those with limited technical skills can easily explore and analyze trends, making it an excellent resource for a broad audience.

Key Features

  • AI-Powered Analysis: Scans millions of data points from the web to identify emerging trends.
  • Versatile Insights: Offers insights into various industries, products, and brands.
  • User-Friendly Dashboard: Provides a quick glimpse of explosive topics in different categories and regions.
  • Advanced Features: Pro version unlocks more detailed insights and advanced search features.

Pros

  • Lets you identify and act on trends before they become mainstream.
  • Shows all the needed trend information, helping in informed decision-making.
  • Convenient and easy to use, you open the website and you are ready to search.

Cons

  • Advanced features only come with paid version, which might be quite expensive for an average user.

Exploding Topics Pro Pricing

At Exploding Topics, there are two versions available: a Free version and a Pro version. The Pro version costs more, but it provides detailed insights and advanced features. 

Professionals who seek in-depth trend analysis and a competitive edge in their respective fields will find it worth the investment.

2. Google Trends

Best for Small Business Owners, Marketers, and Trend Hunters

Homepage of Google Trends

Google Trends is a dynamic and powerful tool that provides insights into what people are searching for on Google. It’s an excellent resource for anyone who understands market trends and wants to create popular content

Google Trends is indispensable for small business owners aiming to understand their customer base better and identify customer pain points. It helps in making strategic decisions, developing effective marketing strategies, and spotting profitable trends.

By leveraging Google Trends, companies and content creators can stay ahead of the curve, ensuring their content ideas are relevant and their products are in line with current market demands. Whether you are looking for popular topics, viral content, or industry reports, Google Trends is a reliable resource for proactive trend discovery strategies.

User Experience

Users find Google Trends to be straightforward and user-friendly, with well-understood graphics and a simple interface. It’s praised for its ease of use, making it a go-to tool for quick insights into current trends and consumer behavior. Is trend reposts are particularly handy for preparing presentations and offer a clear picture of what to expect regarding market behavior.

Key Features

  • Provides insights into specific search queries across 100 countries and 28 languages
  • Offers aggregate search data in over 900 categories
  • Allows segmentation of data city and state-wise
  • Provides real-time and pure data from Google
  • Enables users to review daily or monthly trend data

Pros

  • Simple and user-friendly interface
  • Provides real-time insights into moving keywords
  • Allows for detailed trend analysis based on locations
  • Excellent for keyword research and understanding consumer behavior
  • Offers valuable insights for creating content strategies and marketing campaigns

Cons

  • Limited analytical information for marketing strategies
  • Does not show the exact number of people for a specific keyword, only a popularity score
  • Could offer more insightful and flexible data to understand the market better

Pricing

Google Trends is available for free, making it accessible for anyone looking to gain insights into current market trends and consumer behavior.

Best for Market Researchers and Social Media Managers

Glimpse Homepage, it's a tool that can help you to find new trends before they become old

Glimpse is an analytic tool that allows users to discover and target fresh popular trends before they become mainstream. It is particularly beneficial for those looking to stay ahead of competitors and create effective social media strategies.

User Experience

Glimpse offers a user-friendly experience, providing access to the world’s largest trend platform, updated daily. Users can easily navigate through various categories and receive real-time search alerts on trending keywords, ensuring they never miss out on relevant trends.

Key Features

  • Access to World’s Largest Trend Platform: Discover trends in every conceivable category.
  • People Also Search: Provides absolute google search volume data for any keyword and any country, along with YoY growth metrics.
  • Channel Breakdown: Identifies the platforms where discussions about a given query are most prevalent, including social media and other online platforms.
  • Trend Alerts: Sends real-time alerts on trending keywords per e-mail.
  • Trajectory + Forecasting: Offers insights into the true trajectory of a trend, removing seasonality and noise and provides forecasts with over 95% backtested accuracy.

Pros

  • Shows upcoming trends in various categories, including health, business, entertainment, and others.
  • Easy to navigate and understand, suitable even for those not tech-savvy.

Cons

  • If you’re new to such analytics tools, it may take time to understand how to use all the features effectively.

Pricing

Glimpse offers a free sign-up option, allowing users to get trend reports to their e-mail.

Validating Emerging Trends

Once you’ve uncovered potential trends, validate the opportunities by researching:

  • Search volume using Google Keyword Planner  
  • Commercial interest and competitiveness on Ahrefs or SemRush
  • Engagement for related hashtags and topics on social networks
  • Top-ranking websites and YouTube videos to assess the quality

This comprehensive check helps determine if a trend is worth pursuing or too saturated. It can also inspire new content types and formats.

Leveraging Trends Through Content

With validated trends, you can create helpful, engaging content that positions you as a thought leader. Consider:

  1. SEO-optimized educational blog posts or videos relevant to the trending topic or product
  2. Live streams or informal videos sharing a personal perspective
  3. Social posts that drive readers back to in-depth resources

     

Promote your content using platforms like YouTube and TikTok, Facebook and Discord groups, and followings you’ve built.

Monitor engagement and continue contributing as interest grows. Over time, you can develop expertise that draws in new audiences.

Measuring Success and Refining Your Approach

Tracking key metrics like followers gained, link clicks, shares or comments provides feedback on how effectively trends work for you. Pay attention to spikes that correspond to covering emerging subjects. 

As platforms and interests evolve, continuously refine your process of uncovering trends, creating aligned content, and promoting conversations. 

With practice, leveraging emerging trends can become a highly profitable approach for sustainable social and audience growth.

Conclusion

By proactively monitoring Tools like Exploding Topics and Google Trends, validating opportunities, and strategically contributing valuable, on-trend content, you can tap into conversations as interest rises rather than peaking. 

This wider window of engagement opportunities can expose your expertise and community to an entirely new set of potential followers.

Hey, I’m Kirill, and I love technology. I created RushTechHub.com to help people understand things that seem to be complicated. I write about various topics, such as new apps and exciting AI advancements, and try to provide easy-to-understand insights.

Disclosure: This post may contain affiliate links, and if you decide to buy any of the promoted products, I may receive a commission at no additional cost to you. By doing this, I might feel more inspired to continue writing on this blog. You can read our affiliate disclosure in our privacy policy