HeyGen: A New Generation of Affordable Business Video Creation


Do you cringe every time you have to make a new marketing video?

Let’s be honest – producing professional video content takes forever and costs a fortune.

As a business owner or social media influencer, you want to look polished on camera…but who has the time?

Well I have some good news for you – the days of paying sky-high production costs are over.

There’s a new AI video generator called HeyGen that is an absolute game-changer.

Home Page of HeyGen

In This Post

Now you can create stunning promotional videos in minutes for a fraction of the usual price.

I know it sounds too good to be true. When I first heard about it, I was skeptical. But after trying it out myself, I was seriously impressed with how easy it is to make pro-level videos fast.

In this review, I’ll show you exactly how HeyGen works and why it might just become your secret weapon for creating high-quality videos with minimal effort.

Let’s take your video content to the next level!

Disclosure: This post may contain affiliate links, and if you decide to buy any of the promoted products, I may receive a commission at no additional cost to you. By doing this, I might feel more inspired to continue writing on this blog. You can read our affiliate disclosure in our privacy policy

Table of Contents

What Is HeyGen?

A picture explaining why creating videos with heygen costs less than a classical video production

HeyGen is a smart video generation platform that uses artificial intelligence to create stunning video content for your social media or business.

It was created in November 2020 by Joshua Xu and Wayne Liang in Los Angeles. At first, it was called Movio.

HeyGen makes it super simple for anyone to create amazing, eye-catching business video in minutes. All you do is type in words, and HeyGen handles the rest.

You might say: “Wait, there are so many tools for faceless YouTube vids from prompt, what’s the difference?”

Other AI video tools just bash stock videos together and follow up with a dull voiceover. 

HeyGen’s Speech Feature turns your audio script into realistic human speech. You can choose from over 300 voice options in more than 40 different languages

On top of that, HeyGen takes video creation process to the next level with over 100 human avatar options – digital characters you can use in your content.

These realistic avatars come in different ages, genders, races, and poses. HeyGen makes them move and talk naturally. Perfect match for your training or instructional videos.

So, instead of paying for expensive equipment, hiring actors, and a professional video editor, with HeyGen, you can now make great content in no time.

Really, anything you can imagine: explainer videos, marketing videos for your team, or eye-catching videos to post on social media. 

Here's How HeyGen Works

HeyGen has a simple and user-friendly interface. To create a video:

  1. Choose a template – HeyGen offers over 300 customizable templates for different styles and goals. Pick one that represents your brand or create your own one.
  2. Customize the script – Use HeyGen’s text-to-speech to turn written words into natural-sounding voiceovers in 40+ languages.
  3. Select your avatar – Choose from 100+ hyperrealistic avatars with lifelike facial expressions and movement. Or create a custom avatar of yourself!
  4. Personalize each scene – Easily add logos, images, text, transitions, and more to tailor each part of your content. HeyGen handles the animation.
  5. Generate your content – Hit submit, and HeyGen’s AI will automatically compile all elements into professional, high-quality media within minutes.

If you start with a template, it will normally have an avatar chosen for it. But you can always replace it with a different one. You also can start from a blank page and add elements the way you want. 

HeyGen Key Features

AI-Generated Avatar Library

This is what HeyGen Avatar library looks like

HeyGen provides over 100 AI avatars representing various ethnicities, ages, poses, and attire. These avatars can be used to create high-quality content in 40+ languages.

AI Script

Here you can generate your video script with HeyGen ChatGPT integration

ChatGPT integration helps you generate your video script with ease. Enter your topic or URL, choose your language, indicate your tone, and click.

Video Translation

Video translation feature in HeyGen

Translate your videos into another language with lipsync. It’s definitely the most hyped HeyGen’s feature for now that got a lot of attention on social media lately. Here’s an example of how it works:

There are tools alternative to HeyGen that concentrate on video translation only. However, HeyGen provides an unbeatable lipsync quality and a wide range of languages: 

  • English
  • Spanish
  • French
  • Hindi
  • Italian
  • German
  • Polish
  • Portuguese
  • Mandarin
  • Japanese
  • Dutch
  • Turkish
  • Korean
  • Arabic

Your AI Clone

This feature can turn your footage into a personalized avatar with HeyGen using your voice and expressions. 

Premade Templates

Here's what HeyGen Templates look like

Professionally designed templates for all needs – ads, explainers, educational videos, social posts, and more.


This is what HeyGen Voice Library looks like

Convert text into natural-sounding voiceovers in 40+ languages and accents powered by ElevenLabs.

In HeyGen you can also use a custom voice with the help of ElevenLabs API

In HeyGen you can also use a custom voice with the help of ElevenLabs API.

Voice Cloning

Here you can clone your voice with HeyGen

You can clone your voice inside HeyGen and use it with the video avatar.

Photo Avatar

You can generate an avatar with HeyGen or upload a facepic

Add a selfie or generate a picture with AI and turn it into a talking head. 

Zapier Integration

Connect HeyGen with other apps like TikTok, YouTube, and others to automate your content creation process. 

Audio Extraction

This new feature lets you separate the audiotrack from the videos you upload to your asset library.

Now, you don’t have to use any other software to extract the audio from your content. Here’s how: 

  • Step 1: Add Speech

    • Open HeyGen and navigate to your project.
    • Click on “Add Speech.”
    • Choose “Audio Script.”
    • Drag your desired audio from the “Assets” panel to the workspace.

    Step 2: Extract Audio

    • On the left panel, navigate to your previously uploaded video and assets.
    • Click on “Extract Audio.”
    • An audio file will be generated from your selected video.

    Step 3: Add the Audio to Your Project

    • Drag the newly created audio file to the “Audio Script” workspace.

    Step 4: Set Video Background

    • Click on “Set as Background.”

    Step 5: Choose Your Avatar

    • Select your desired avatar from the available options.

    Step 6: Link Audio and Avatar

    • Your extracted audio will automatically sync with your chosen avatar as its script.

As you see, HeyGen offers a wide range of options to create professional-grade content, including explainer videos, ads, product demos, and more.

Ideal Applications of HeyGen

  1. Social Media Marketing – Quickly generate engaging posts for Instagram, Facebook, YouTube, TikTok and more.
  2. Promotional Content – Use templates to create captivating and effective ads affordably.
  3. Explainers – Easily transform complex concepts into understandable content that communicates value.
  4. eLearning – Engage students with customized educational media tailored to different learning styles.
  5. Internal Communications – Keep employees informed through visually compelling announcements.
  6. Lead Generation – Produce personalized content with calls to action to convert visitors into leads.
  7. Product Demos – Showcase product features/benefits through professional tutorial-style media.
Any business or creator seeking to improve storytelling, engagement, and conversions can immensely benefit from HeyGen’s AI generator.
Whether you need an explainer video, an ad, a product demo, or more, HeyGen’s extensive options empower you to create dynamic, professional-grade content.

HeyGen Pricing

HeyGen Pricing offers a free plan with limited creation capabilities, ideal for testing it out.

HeyGen provides a free plan with limited creation capabilities, which is perfect for testing the platform.

Its Pro plan costs $29/month for unlimited video creation when billed annually. This unlocks features like custom avatars, 8K downloads, analytics and more.

For larger teams, Business ($49/month) and Enterprise (custom quote) plans add features like multi-user collaboration, SSO, and priority support.

Compared to hiring a production team, HeyGen’s pricing is highly competitive for the quality and capabilities it delivers. The free plan lets you validate the value before upgrading.

Pros and Cons


  • Intuitive interface and templates
  • Realistic custom avatars
  • Hundreds of media assets and animations
  • Multilingual text-to-speech
  • Quick rendering speeds
  • Detailed analytics and data
  • ChatGPT integration
  • No special skills required
  • Helps to cut your video production costs


  • Narrow language support
  • Limited avatar customization and emotion controls
  • Even if you are not happy with the results, your credit will be spent. 
  • Some male avatar voices need major improvement

For most use cases, the pros far outweigh the cons. HeyGen delivers exceptional video quality and customization in a fast, easy-to-use platform.


For any marketer, educator, or creator looking to make engaging videos quickly and affordably, HeyGen is an ideal choice.

From social media ads to product explainers and everything in between, HeyGen streamlines the entire video creation workflow. No complex editing tools, and no video editing experience, but still endless creative possibilities.

So if you’re looking for an AI video generator that delivers professional results in a simple package, HeyGen is definitely worth exploring.

You can also check some  HeyGen alternatives, but none of them are nearly as good as HeyGen, trust me. 

You can always test-drive it with the free plan, so what are you waiting for? 


HeyGen is used to easily make cool videos fast for your business, school, or yourself. You can make fun ads, learning videos, tutorials, social media posts, and more!

HeyGen uses artificial intelligence to turn text into videos with voices, characters, and effects. All you do is type or record words, and HeyGen makes a great video for you in minutes.

Yes, HeyGen has a free plan so you can try it yourself. The free plan lets you make short 1 minute videos to see if you like HeyGen.

The cheapest paid plan of HeyGen costs  $29/month if you pay for the whole year. You can create unlimited videos with custom AI avatars. 

Currently (October 2023), HeyGen supports these languages: 

  • English – American Accent
  • English – Your Accent
  • Spanish
  • French
  • Hindi
  • Italian
  • German
  • Polish
  • Portuguese
  • Mandarin
  • Japanese
  • Dutch
  • Turkish
  • Korean
  • Arabic

Related Posts

Disclosure: This post may contain affiliate links, and if you decide to buy any of the promoted products, I may receive a commission at no additional cost to you. By doing this, I might feel more inspired to continue writing on this blog. You can read our affiliate disclosure in our privacy policy

Hey, I’m Kirill, and I love technology. I created RushTechHub.com to help people understand things that seem to be complicated. I write about various topics, such as new apps and exciting AI advancements, and try to provide easy-to-understand insights.